Toyota

TRACY TOYOTA

2895 North Naglee Road
Directions Tracy, CA 95304

  • Sales: (209) 834-1111
  • Service: (209) 834-1111
  • Parts: (209) 834-1111
Info

Transforming the Scion Brand


  
2016 - THE LAUNCH OF "SCION BY TOYOTA"
MOVING THE BRAND

 

                                  WHAT:

Toyota announced that it is changing the name of its Scion brand and folding it under it's Toyota brand umbrella. 

                                     WHEN:

This change will occur between now and this Fall; all Scion models will carry the Toyota brand and badge starting with the 2017 models which will be released later this year.

                                 WHERE:

The change is corporate-wide and affects all Scion dealers in the United States, including Tracy Scion, which will now be selling all its Scion vehicles under the Tracy Toyota company brand.

                                         HOW:


This is the easy part for you, our valued customers. For you, nothing will change. Whether it's purchasing, trading-in or servicing a Scion vehicle, the process will be the same as it always has been...with the exception mentioned above of the new badges for Scion models starting with the 2017 model year.


WHY?
WE SAY "WHY NOT"

If you noticed, we didn't include "WHY" in our table above. We respond with our own simple question, "Why not?" From the inception of the Scion brand, every model designed, every vehicle made under that brand was created and produced in a division of Toyota Motor Company.

So, all Scions have always been, and will always be...Toyotas.

Tracy Toyota will continue to bring you the entire line of exciting Scion vehicles as we have done in the past. There's absolutely no change to the consumer. Toyota will simply be changing the brand and the logos for Scion to more explicitly show that the all the design, engineering, production and support Toyota has is behind every Scion model and vehicle.

With regard to financing and service for your Scion vehicle, everything will be seamless for our customers. All warranty, financing and service elements will continue to be covered by Toyota and handled by Tracy Toyota as has always been the case. This is true whether your vehicle has the Scion logo badge, or the Toyota logo badge.


TO BADGE,
OR NOT TO BADGE

What's the difference between your Scion vehicle that carries the Scion badge and one that is badged with the Toyota logo? Only the badge itself. So if you're wondering whether you should wait until the new Toyota badged Scion models are available to purchase a new Scion. We would say the answer is "no" for the vast majority of car-buyers looking to purchase a Scion.

We are actually seeing more people interested in buying new Scions that still have the Scion badge! The reason: Supply and Demand. As the current Scions are sold, there will be fewer and fewer Scion-badged vehicles available. And since the Scion brand has always included distinctiveness and singularity in its value proposition, having an even more unique Scion appeals to many people.

Of course there will be those who, for their own personal reasons want the Toyota badge. But if you aren't one of those people, we suggest you consider purchasing your new Scion from Tracy Toyota before we run out!

We hope to see you soon!



* Toyota's 2-year or 25,000 mile no cost maintenance program, ToyotaCare is available on all new Toyota and Scion vehicles purchased from Ronnie Lott's Tracy Toyota. Click here for more information on that program.


 

Contact Tracy Toyota

Contact

TRACY TOYOTA

2895 North Naglee Road
Directions Tracy, CA 95304

  • Sales: (888) 378-6856
  • Service: (888) 378-6905
  • Parts: (888) 641-0030

Hours

  • Monday 9:00 AM - 9:00 PM
  • Tuesday 9:00 AM - 9:00 PM
  • Wednesday 9:00 AM - 9:00 PM
  • Thursday 9:00 AM - 9:00 PM
  • Friday 9:00 AM - 9:00 PM
  • Saturday 9:00 AM - 9:00 PM
  • Sunday 10:00 AM - 7:00 PM
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